Media Relations Manager

• Drive media relations strategy + processes agency-wide

• Serve as client lead and client support on various accounts: managing day-to-day requests, biweekly calls, strategy sessions, and quick-turn deliverables

• Coach and coordinate teaching moments for team members on media relations best practices, helping to deepen the agency’s media relations “bench”

• Lead media prep sessions, host mock interviews, draft effective media messaging, ghostwrite quotes on behalf of executive spokespeople, and provide onsite support for live/on-air interviews

• Nurture and maintain effective relationships with relevant media contacts across key local markets in the southeast US, regional, national, trade and industry, etc.

• Review and create organic social media content, paid ads, and influencer partnerships to support integrated communications campaigns

• Manage client events (i.e. grand openings): handling onsite media, project management, day-of event flow, etc.

• Recommend and present media relations tactics as part of communications proposals for new business prospects